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What was the genre of bubblegum in 1968?

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The song reached No. 4 in 1968, one of the early bubblegum hits. “There wasn’t really a genre at that time,” said Marcus. “I guess it partially came as a rebellion against the music. There was so much social commentary in music back then. There was a lot of sexual innuendo.

Why 'Greatest Bubblegum Hits' Is Not an Oxymoron?

But some of the other selections on “25 All-Time Greatest Bubblegum Hits” provide some unexpected pleasures--enticing records that rose above the genre’s formula limitations.

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